Two months of deliberating, discussing, and trying new designs. The PRC is not the first jersey I’ve designed but it was the most difficult as we went through a lot of different mindsets. It was my feeling early on that the jersey needed to be the PUNK ROCK jersey… so when you looked at it it was obvious that it belonged to the Punk Rock Cycling Team.
My first go was garbage. Straight garbage. I enjoyed the idea of plaid, have always wanted a plaid kit, and I even drew this plaid from scratch. The biggest turn off about this jersey was the amount of pink. Pink is being used far too much nowadays in cycling- it is overdone. Add to that SO MANY cycling teams revert to pink as the fall-to color for women.
Jane, Jen, and I sat down and switched it up a bit. We moved from pink to a primary color of brown. Brown was VERY exciting to me! No team that I knew of had ever done brown, plus it seemed that every hip design out right now was using a brown and blue combo. Add in a little pink to keep the “girly” flair was the idea. This was our first run with brown…
But the first run with brown wasn’t quite right. The brown wasn’t a rich brown but rather a urine-n-poop brown and the idea of plaid was really starting to annoy me. The more research I did the more Slipstream-esque crap I seemed to find. Now Slipstream doesn’t use plaid… they use argyle. But to me they’re the same thing…. if you’re best friend is argyle, then plaid is his cute little sister you’re not allowed to date.
Slipstream is on the verge of being one of the most popular teams in the US and Europe. They will cover the cycling world in argyle and everywhere they go their creativity will be rewarded with giant baked potatoes. How I can compete with that?
So we tried out stripes. And stripes were okay but they weren’t that “edge” we were looking for. The stripes were just a bit too Willy Wonka for me. We also gave up spelling out “Punk Rock Cycling” and instead tried using just the word, “PUNK”. Which was cool, but not really what I was looking for.
But brown had to die for other reasons than just the Vanderkitten jersey… in my calling every clothing manufacturer (that we’re comfortable using) no one could guarantee a quality product with the center panel of the shorts in brown. I should mention here that I promised a few members on the team that our center panel would be dark. They’re girls… and apparently during full moons they have issues with light colored shorts.
So after all that time and energy I pitched the brown and went to black. I have always liked the solid black kits and it would be far more punk to go black. This was also the first time I used PRC which really struck a chord with me. Kind of an homage to the hardcore bands of the early 80s that used acronyms to name their band.
And on the next version I tried out the checkerboard. Apparently I was using herion that day and had convinced myself that checkerboard was SOOOO different than argyle or plaid. This design was quickly called out for nothing but a lame, donkey-poop knock off of argyle or plaid. I couldn’t give up on the idea. I HATE YOU SLIPSTREAM DESIGNERS! I HATE YOU!!!!!
I needed help giving up on the plaid-argyle-checker theme. My designer buddy Max was just that help. Max immediately went to work on the project….
Black and blue were for sure colors that we’d keep. Max added to the funk with some green- and finally a huge sigh of relief fell over me. The green was just the change I needed. I had been hanging on to pink for so long… I was glad to see it go. We also moved from the YOU ARE LOVED font to the 215000EURO font.
Max took this vision one step further and made the straight lines into a zig-zag pattern. I was in love (with the jersey, not Max). The jersey was tough, edgy, dark and resembled everything we hate and love about the 80s, punk rock music, and cycling in general.
The final draft. Front and back with shorts. It’s hard to see digitally, but there is a glow behind the Elder logos to lift them off the jersey. It’ll be pretty sick-sweet.
Much love to Max for helping me out with all of this, and a big thanks to the girls on the team for going on the roller coaster ride with me. Now we move to stage two- the art department at Louis Garneau. They will take the designs we’ve done, rip it apart, and rebuild it in a manner that is positive to work in printed fabric.